Marketing Manager EMEA AV Vendor
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| Job Type | Permanent Full Time |
| Location | London or Home Counties |
| Area | Berkshire, EnglandMiddlesex, EnglandSurrey, EnglandCity of London, England |
| Sector | MarketingMarketing - Manager |
| Salary | £48000 - £50000 Per Annum plus benefits |
| Currency | GBP |
| Start Date | ASAP |
| Advertiser | AV Jobs |
| Job Ref | AV30053 |
- Description
- The Opportunity
This is a fantastic opportunity to work for a leading manufacturer of Collaboration hardware and software solutions for businesses and education as Regional Marketing Manager EMEA.
Reporting to the Director, Brand and Demand Generation, you will develop, execute and manage marketing campaigns to generate engagement and drive demand for our client's solutions.
In this dynamic role, you will work cross-functionally throughout the company and with regional teams to execute campaigns that directly influence the success of the business.
You will execute on and contribute to customer-focused and data-driven digital marketing campaigns consisting of paid media, email and account-based activities. You are also responsible for ensuring cross-pollination between brand-level activities, solutions-level campaigns and tying those to regional goals and activities.
Key Duties and Responsibilities:
Develop, execute, monitor and optimise demand generation campaigns to drive engagement and demand, resulting in marketing qualified leads
Work as a key influencer and contributor to global demand generation strategy, collaborate with cross-functional team and like-minded demand generation experts.
Ensure differentiated messaging and value propositions for regional campaigns that target audiences in customer-first activations
Engage with regional POD teams to achieve local demand generation targets; ensure stakeholder alignment with campaign plans and activities and ensure effective localisation of marketing strategies and communications
Manage regional events to build experiential strategies and generate leads
Be passionate about the customer: understand the buyer journey to develop a client engagement strategy
Collaborate with global content and brand team to create content to engage target audiences
that adhere to our client's brand guidelines
Provide bi-weekly reports and accountability showing engagement and demand gen metrics against campaign- and sales dashboards
Manage campaign budgets; Recommend course corrections, ensure effective campaign interlock, and balance campaign spending based on market dynamics and campaign effectiveness
Performing other duties as required
Based in Central London salary will be circa £50k plus excellent benefits.
Your skills and experience
Core Competencies
Extensive knowledge of B2B and Digital Marketing best practices and trends.
Ability to work closely with Sales, Brand Marketing and other key stakeholders and be an influencer to the global demand generation strategy
Strong sense of market awareness; able to harmonise messages across channels and localise marketing campaigns to reach target audiences in various markets
Ability to combine new methods with traditional campaign elements (advertising, events, DM) to ensure an integrated approach
Familiarity with toolsets such as Hubspot, SFDC, AdWords, Google Analytics, Hootsuite and their capabilities.
Ability to influence and maintain exceptional communication skills, including presenting to internal and external groups
Ability to quickly learn our client's solutions and adapt to new technologies
Analytical abilities to both develop and interpret results against a KPI framework.
Detail oriented, with an ability to prioritise and manage multiple assignments simultaneously
Bias towards action, positive attitude, flexible and adaptable
Proficiency in MS Office Suite: PowerPoint, Word, Excel, Hubspot
Experience in digital or social strategies
Experience in working with external best practice marketing organisations
Ability to work independently in an unstructured environment
Education and work experience
Post-secondary degree in Marketing, Communications or equivalent job experience
2 years' experience in a regional marketing or campaign role
Global primary/secondary education industry experience an asset
The Organisation
Our client is a leading global brand of Collaboration Solutions empowering companies and learning environments to succeed.
The Recruiters
AV Jobs are the No 1 specialist Audio Visual Recruiter in the UK and work with clients and candidates to ensure a perfect job fit.