Description: The Opportunity

The Audio Visual (AV) Marketing Manager is the focal point of all marketing activities for this successful technology distributor.

The role involves proactively managing the implementation of strategic and tactical marketing programs for the portfolio of vendors. The role encompasses interfacing with vendor partners to generate incremental marketing funds from Co-op and MDF, liaising with Vendor Marketing Managers, Distribution Account Managers and Product Managers.

Responsibilities:

Take direction from the Marketing Director and AV Director for plans, budgets and marketing activities.
Liaise with the Solutions Marketing Manager to co-ordinate work with the Design Team Manager so that Solutions and AV marketing plans integrate seamlessly.
Own the marketing relationship with all key AV vendors ensuring all plans are built in alignment with vendor and client objectives, including financial contributions.
Build individual quarterly marketing plans in conjunction with the vendor and Product Managers in line with business objectives.
Plan, create and execute multi-touch campaigns that are creative, innovative and deliver a good level of ROI.
Support the planning and execution of any lead generation campaigns through channel partners whilst building good working relationships.
Ensure all channel activity executed on behalf of the vendor includes our client's value-add messaging at all times.
Support the sales and marketing team on all relevant events such as trade shows, partner events, and networking events.
Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
Promote the companys marketing services business to new and existing partners / clients.
Manage all social media and website strategy and content for our client, including, reposting, creating and copywriting where required.
Manage all content creation for external and internal assets, copywriting where required, so that complete projects are passed to the design team.
Tracking of ROI per activity/campaign and recommending changes to the campaigns / marketing mix.
Recommending events that our client should invest in and then manage their execution.
Understanding and ensuring that vendors marketing KPI requirements are tracked and then exceeded.
Work on building and executing the brand strategies, messaging and communications. Ensure Social and Web are fully utilised to promote and drive the AV Brand requirements.
Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely, liaising with Finance as needed.

The roles is a Hybrid one working from Surrey offices and your home base. Salary is negotiable depending on experience £35k-£50k plus benefits.

Your skills and experience

Degree in Marketing or relevant qualification (i.e. CIM) highly preferred.
Knowledge of Audio Visual vendors and products preferred.
Experience in the AV and Technology areas would be an advantage.
Experience in IT related industry, Distribution, Reseller, Vendor, Channel Experience
Knowledge and experience of CRM Marketing tools would be an advantage
Ability to handle multiple projects simultaneously in a fast paced environment.
Ability to create well written content with appropriate inputs from stakeholders.
Proven success creating well researched B2B marketing plans in line with budget, target audience and net profitability.
Evidence of successful engagement with sales teams to build and agree on go-to-market strategies.
Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
Evidence of utilising the full marketing mix (online/offline principles plus events).
Experience of planning and delivering creative, demand generation campaigns.
Confident engaging personality to work with sales marketing teams

The successful candidate will :-

Have good knowledge of the market and the channel
Be able to deliver successful outcomes in a fast moving environment
Be resilient and able to solve complex problems and overcome challenges
Have excellent language and communication skills, both verbal and written
Be self-motivated and have the ability to work on your own initiative
Have excellent interpersonal skills
Be organised and deadline orientated
Pay high level of attention to detail
Be commercially aware

The Organisation

Our client is a well established and successful technology distributor with an increasingly successful Audio Visual division. They have strong working relationships with leading vendors in the AV channel and offer excellent working conditions and opportunity for advancement.

The Recruiters

AV Jobs are the No. 1 Audio Visual Recruiters in the UK working with clients and candidates to ensure a successful job fit every time.

Job Type	Permanent Full Time
Location	London and Home Counties
Area	Surrey, England Surrey England London and Home Counties
Sector	Manager Manager - Marketing Marketing - Communications
Salary	£35000 - £50000 Per Annum Salary neg and doe plus benefits
Currency	GBP
Start Date	ASAP
Advertiser	AV Jobs
Job Ref	AV30126

Audio Visual Marketing Manager

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