Senior Marketing Executive
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|Job Type||Permanent Full Time|
|Area||West Yorkshire, England|
|Sector||Manager - MarketingMarketing - CommunicationsMarketing - Executive|
|Salary||£27000 - £30000 Per Annum|
- The Opportunity
This is an excellent opportunity for an experienced marketer to plan and implement marketing activities to promote the range of our client's Audio Visual products and solutions. The role is a new one within the company and needs someone who is able to “make this happen”, working on several projects at any one time and be extremely self-motivated. You will have one direct report and will report to the Commercial Manager.
Your key responsibilities will include:
Development and management of a regime of customer marketing communications with over 1,000 schools. To include email marketing automation and other strategies
Using video to inform and support customers, and to generate brand awareness and sales leads
Management and improvement of two ecommerce websites to maximise generation of quality sales leads, including content, optimisation, SEO, Analytics and Google Ads
Management and improvement of main company website including blog content, product content and similar
Sourcing, creating and promoting customer success stories
Contributing to branding and visuals through use of Adobe Creative Suite/Canva
Creation of digital and hard-copy customer support information, product information sheets, how-to guides and similar
Management and growth of social media channels, currently LinkedIn, Twitter, Facebook and YouTube
Management and promotion of online and live company events and webinars
Liaising with and supporting sales colleagues to support their activity
A range of other marketing and development activities as required and agreed
Based in North Leeds, close to the airport, salary is £27k-£30k doe
Your skills and experience
The successful candidate will be an experienced Marketing Assistant or Executive ideally working within the technology marketplace.
You will have a solid marketing background of 3-5 years
The skills and experience to achieve the above responsibilities
Willingness to learn and develop your own skills with our client's support
Creative, with a can-do attitude and with a desire to excel
Experience of managing a website including updating content images, managing digital marketing programmes, SEO PPC programme analysis management and use and understanding of Google Analytics.
A good understanding of marketing principles (CIM would be beneficial)
In-depth understanding of SEO and Social Media
Excellent communication skills with a high standard of English both written and verbal
The ability to specify technical changes
Highly organised and methodical in approach with an analytical mind, comfortable with manipulating and analysing data
People management skills.
Reporting into the Commercial Manager, you will be well resourced with a wide range of marketing and promotional tools there to help you excel and to achieve your objectives and those of the company.
You will be joining a friendly, supportive team of colleagues at an exciting time for this growing company
A forward thinking, successful and expanding Audio Visual solutions company with a wide portfolio of products and solutions. Dealing with both Public Private sector clients and many global brand AV products and solutions.
AV Jobs are the No. 1 Audio Visual recruiters in the UK and rest of Europe. We work with clients and candidates alike to ensure the right fit for every job, every time.