Edward Mellors, director, The Mellors Group, comments: “The previously underutilised space has been transformed into a multipurpose canvas and clever way of extending a day at the park, no matter what the weather unlike many other forms of seasonal entertainment.”

Peter Cliff, creative director at Holovis, explains: “This is a fantastic example of how the digital medium can be utilised to create a new experience using existing infrastructure, which is far more cost effective than a new attraction but just as impactful. Once the original space has been mapped, as we did for the original Mountain show, the media can be amended year on year and season by season to keep evolving the guest experience.”