“SGM is structured in a very professional way, with all the right elements to continue to develop further to be a really important player, and I am excited to be able to use my experience to help SGM grow,” said Hoehn, who most recently worked as director of business development and EMEA hospitality for Martin/Harman International.

Hoehn always dreamt of travelling the world, and has truly enjoyed the Danish work-style and open-minded culture, leading him to SGM on December 1, 2017.

“Denmark has always been strong in going out in the world and selling what Denmark has to offer. For such a small country to have so many world-renowned and iconic brands and companies is quite amazing, and is only possible if you are open to learn about other cultures, without moving away from own principles. Everyone here is so nice and open-minded, and SGM is no exception,” said Hoehn, who has held international management positions in Australia, Denmark, Germany, and Switzerland.

While Hoehn is a newly hire, he is not new to SGM development. In fact, he has been following SGM’s growth from the sidelines for years.

“I have been very impressed with how Peter Johansen (pictured left) successfully developed the company; his ability to work on bold ideas, and make them into actual, tangible products. I remember when SGM introduced the waterproof G-Spot moving head and the whole industry was doubtful if it could work. Nevertheless, Peter and the awesome SGM team made it happen, and it is now part of a very successful product family,” said Hoehn, who loves the idea of supporting lighting designers and producers in carrying out their creative visions.

“It might be a cliché, but I feel like, in this industry, there is a deeper purpose than just selling a product. We work with feelings and emotions, and whether underlining a structure or landscape or enhancing the audience experience at an art performance, concert, or other live performance, we specialise in improving space through light. SGM has all the tools and level of innovation to do that, plus a great team with a lot of passion and positive energy,” Frank said.