Zaraiah joins B-Tech in a key account manager role with the remit of developing new business directly as well as through existing distribution and reseller channels.

Zaraiah said: “As an outsider, the growth of B-Tech in recent years has been very clear to see, so I am thrilled to be able to join a team that has accomplished so much and I see this as a hugely exciting opportunity. Having familiarised myself with the excellent range of solutions and meeting all of the team, I’m already seeing the qualities that led to their recent Manufacturer of the Year award in the AV Awards and why B-Tech products are so often recommended.”

With direct-view LED sales continuing to accelerate, Ralph joins B-Tech at an exciting time, as new mounting challenges and opportunities are presenting themselves across a variety of market verticals.

He added: “With broad industry experience in the field of mounting and in particular LED, I believe my own passion, combined with B-Tech’s well-established design ethos and customer values, puts us in an ideal position to offer the best possible products and service to the existing customer base as well as the new ones that I’m sure will soon come aboard.”

Those attending the Retail Digital Signage Expo at Olympia, London, on 2-3 May can meet Zaraiah along with other familiar faces from the B-Tech team.