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Why Surface Hub is a threat and an opportunity

No one could predict the success of the traditional IT brands in the AV market. This is the most exciting time I’ve ever seen in the industry, with unbelievable success from

the products we launched last year forming a huge part of Maverick’s strategy going forward. But should the traditional AV integrator or manufacturer feel threatened? On the one hand, yes. Products from IT manufacturers, including the flagship Microsoft Surface Hub, have walked into the industry and can now perform the role of microphone, speaker, display, camera and VC facility all in one easy to use technology. This is already…

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