His subsequent career includes launching the Plasma Screen Company in 1997, senior roles at CRT, Just Lamps and Diamond Lamps, and latterly Stampede.  He also set up an AV marketing consultancy for a short while.

So why the move back to Reflex now?

Read explains: “The solution sales side of the AV business is one that I enjoy and have always wanted to get back into. Having followed the fortunes and success of Reflex over recent years, I’ve seen what an excellent reputation they hold within the system integration sector. When this opportunity came up, I wasn’t about to pass it up!”