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Digital clothing rail helps target the market

Thanks to a video analytics tool from Affecto, marketing can be targeted and ads pushed based on customer gender and age. This allows retailers to find out, how many people have looked

at the screen, male or female, their age groups and how long they have looked at the screen which is useful for analysing the effectiveness of each advert, promotion or new product line.

All FirstView digital signage screens, including the rail, are connected to a network (Wifi, 3G/4G, Ethernet) and to a scalable cloud server (SaaS service). The content on screens is managed via Internet with the easy to use FirstView Manager user interface.

Other features of the product include…

  • Plug & Play
  • Illuminated shelf
  • AC adapter 5 VDC 10W
  • Full HD 1080p videos & images
  • 6GB internal memory
  • Video and image material, text templates, RSS/XML feeds
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