Aladawi joins Digital Projection from manufacturer Casio Computer Co where he was regional sales manager MENA for the Digital Signage and Projectors division for four years. Prior to that, he was a technical sales engineer for AV/Broadcast with system integrator Oasis Enterprises LLC. In addition to his experience garnered on the manufacturer and system integrator side, he also worked for broadcast company Media City Dubai as a transmission engineer – providing him with a solid grounding in all aspects of the channel from end to end.
In this new role, Aladawi will oversee the development of the business across the Middle East region in a key strategic position given Digital Projection’s plans for growth in those markets. Raising awareness of the company’s products and technology, he will focus on further building relations with distributor and system integrator partners – introducing them to new opportunities and applications to maximise the use of the exceptional range in the AV and broadcast industries.
As the company continues with its ambitious plans to bring its innovative technologies to the region in response to market demand, Aladawi will seek to cement Digital Projection’s position and reputation in the market, making it synonymous with top quality professional projection systems. Digital Projection’s exceptional laser technology generates high quality and efficiency whilst virtually negating cost and maintenance requirements, making its products extremely competitive in a market with high expectations. Continual investment in research and development keeps Digital Projection at the forefront of the industry, affording partners outstanding return on their investment.
On his appointment, Aladawi comments: “I’m thrilled to join Digital Projection – a company with such a strong presence and trusted for its reliability and innovation in the projection industry. With some years of experience in this fast-growing region, I wanted to work for an industry leader with a history of technological innovation and success stories in complex projects worldwide for my next career move; somewhere I could keep learning and facing new challenges. In my opinion, Digital Projection represents exactly this kind of place and I’m excited to be a part of such a dynamic organisation and team.”
Matthew Horwood, general manager Middle East at Digital Projection (pictured right), added: “We’re delighted to welcome Abdulrahman to the Digital Projection team; his appointment reinforces our commitment to supporting growth in the Middle East region. Abdulrahman brings extensive experience of the region and the audiovisual channel, and will focus on further increasing the support to our partners.”
Aladawi holds a B.Sc. in Electrical Engineering (Communications) from AUST – UAE in addition to numerous industry certifications.