Las Vegas resort and casino enhances customer engagement with Signagelive

Over 150 digital signage displays were required, including custom LED screens, 4K videowalls, HD displays, and projections, which were individually controlled and managed by various teams. With Signagelive as the backbone,

DCBolt presented a turnkey solution for the digital signage system, and delivered a wide range of content including wayfinding, restaurant menus, interactive social media display walls and custom eye candy that allows guests to connect with the Westgate brand.

The resort has been working with Orlando, FL-based solutions provider DCBolt Productions on a revamp of the set-up and content.The network includes promo and wayfinding displays in a variety of configurations, custom LED walls and a pair of 2×5 videowalls located in the elevator waiting lobbies.

Westgate Las Vegas Resort and Casino features restaurants, amenities, entertainment and a casino that is home to the largest indoor LED screen in the world.

The Westgate Las Vegas marketing team wanted to reduce its dependency on printed material and needed a reliable means of communicating key and timely information digitally to guests and staff. Westgate needed a way to drive guests to restaurants, the convention centre and streamline their campaigns and on-premise promotions for ticketed entertainment and other amenities.

Challenges included providing media server hardware and network to support existing video displays and minimising downtime because the property is open 24/7. Network security is also key so the signage network was required to be separate from POS.

The digital signage network currently comprises of 150 displays and four promotional broadcast channels that stream to each hotel room. Main displays on the first floor include wayfinding and intermittent advertisements for retail and restaurants; digital menu boards; custom LED screens; and videowalls in the elevator bays.

The Signagelive Solution has decreased annual software costs by over $10K, made it easy to schedule promotional content and offered a reliable network with intuitive tools.

The rollout is an on-going process as Westgate Las Vegas continues to add new displays throughout the Las Vegas resort.

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